adidas
Uncancelled Cup
– Agency: Wunderman Thompson
– Role: Jr. Art Director
– Problem: In a world where all sports events are cancelled due to Covid and everyone is stuck at home, we still needed the excitement of live sport.
– Inspiration: What if there was a way to uncancel a sports event and invite football fans to experience the excitement of leagues in the comfort of their homes?
– Idea: We created a branded entertainment project that broadcasts a sports tournament in PlayStation where footballers and celebrities join from their homes. Just like a real match cup, the Uncancelled Cup had live broadcasts, game commentaries, discussions on the positions of the game and a debate program after the game. While the game was played in real time, commentators shared their opinions without any time lag.
– My Task: Creating the digital assets and the website design of the campaign.
See the full campaign here.
Beşiktaş Fanography
– Agency: Wunderman Thompson
– Role: Jr. Art Director
– Problem: Beşiktaş Football Club released new jerseys and needed them announced while raising money.
– Campaign: We created a website where Beşiktaş fans could buy a part on the jersey just like buying an annual ticket, and upload their autographs to be on that part of the jersey.
After the autographs were collected, the football players wore those signed jerseys on the matches.
We also sent those jerseys to the fans who signed, in a thank you kit.
– My Task: Creating the digital and print assets of the campaign, supporting my senior with the creation of the website, creating the jersey with collected autographs of the fans.
See the full campaign here.
Doğa Çalık 